How we collect, use and protect information on behalf of our hospitality clients.
TheLoyaltyCo (“we”, “us” or “our”) is committed to protecting the privacy and security of the information we collect, manage and analyse on behalf of our clients in the hospitality industry. Our services aim to empower hotels, restaurants and travel agencies with data-driven insights to enhance their operations and customer service. This Data Privacy Policy outlines our practices regarding the collection, use and safeguarding of your information under the General Data Protection Regulation (GDPR).
This policy applies to all information we handle about our clients and their customers, specifically within the scope of GDPR. It pertains to data collected through our services, including our website, software applications, and directly from our clients.
Under GDPR, we collect personal data based on the consent provided by data subjects or under legitimate business interests, which are detailed as follows:
• Client information: contact details, business information and client preferences.
• Customer data: information about our clients’ customers, provided by our clients.
• Usage data: information on how our services are accessed and used.
We use the information we collect, as laid out in GDPR, for several purposes:
• To fulfil our contractual obligations to our clients.
• To improve service offerings and performance, adhering to our legitimate business interests.
• To communicate with clients regarding service updates and promotional offers, based on their consent or our legitimate interests.
Data sharing under GDPR is conducted with the necessary safeguards and compliance, including:
• Service providers: we engage with service providers to perform functions on our behalf, such as hosting, data analysis and customer service.
• Legal compliance: we may disclose information when required by law or to respond to legal processes.
In compliance with GDPR, we prioritise the security of your information and employ a range of physical, administrative and technical safeguards to protect against unauthorised access, alteration, disclosure or destruction of data.
TLC retains personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes and enforce our agreements. The retention period for specific information depends on the nature of the information and the purposes for which it is processed.
Under GDPR, individuals have rights over their personal data, including the right to access, correct, delete or restrict its use. To exercise these rights, please contact us using the details below.
We may update this policy from time to time. We will notify our clients of any significant changes by email or through a notice on our website. Continued use of our services after such changes constitutes acceptance of the new terms.
For questions or concerns regarding our Data Privacy Policy, please contact us at:
Email: data@theloyaltyco.app
Address: St John’s House, Queen Street, Manchester, England, M2 5JB
